Why Do It?

We feel passionate about people worshipping and glorifying God with their gifts in whatever style of music that looks like. As much as we love the fast-becoming-clichéd worship leader playing to a room of pretty people in an often dimly light room 'live' videos, we believe that there is a vast amount of diverse, creative, different music out there, and that people are wanting to hear and see it too. We also want to help build a stronger community for artists, where they feel supported by not just their fans and listeners but by other musicians too - and it's always encouraging for artists to see other people covering and adding their music and adding a unique twist to it. Also, we want to show people that worship can be done differently! The music industry is in a huge state of flux currently not just in terms of distribution but in how people are making music, there's never been an easier time to record music in your bedroom, or make songs on just your laptop, and we believe that there is a place for music like that within the local and global church.